panel quotation will face a turning point in the third quarter?

After the price of LCD panels has risen for as long as a year, it may also be about to face a critical turning point in the third quarter of this year, or the fourth quarter at the latest. The main reason is that European and American countries have successively unblocked, various outdoor large-scale activities and sightseeing tours have resumed, and the terminal application market demand and consumption expenditure configuration are changing.


Panel manufacturers AU Optronics, Innolux, and HannStar Display have experienced good earnings per share in the first half of the year. Is the peak of this year's profitability in the second quarter? Or even in the second half of the year, even if the demand for large-size panels turns and the price rise slows down, whether the panel manufacturers still have the opportunity to maintain profitability and maintain a steady profitability is a matter of concern.


According to reports, the hard demand for notebook computers may still be the strongest in the second half of the year, and the visibility of orders from some manufacturers can be seen in November and December. The main reason is that despite the end of the lockdown in some places, the next September school season does not rule out that some countries/regions will temporarily maintain some courses online learning at home.


After all, many developing countries/regions have not yet obtained enough vaccines. Therefore, brand owners still maintain a certain number of order forecasts. In addition, due to the shortage of chips and other components and the transportation problems of some raw materials, notebook computer panels will not be able to be supplied in the short term. Meet all needs.


The demand for desktop computer monitors and home TVs may fluctuate. On the one hand, brand manufacturers may raise the prices of terminal products in the third quarter as soon as possible in response to rising costs. On the other hand, the successive unblocking of European and American cities will also affect the adjustment of consumer spending.


Optimistically, the market demand for Monitor and TV terminals may remain stable in the second half of the year. But conservatively, the industry's concern is that it cannot be ruled out that the sales momentum of Monitor and TV terminals may decline in the third quarter as soon as possible, and then brand customers will begin to adjust inventory based on inventory level management.


As of June of this year, the supply side of LCD panels has basically maintained an upward trend due to the tight supply of various chips such as driver ICs, control ICs, and some components. Among them, the quotations of notebook computer NB panels and Monitor panels have risen roughly the same as last month, but the quotations of large-size TV panels have converged. The quotations of smaller-size TV panels such as 32-inch and 43-inch have even flattened out.


Created on:2021-06-24 09:45